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莫高股份有限公司(以下简称“朗姿股份”)将继续寻求转型,加快泛时尚产业互联网生态系统建设

来源:本站作者:Admin人气:发表时间:2016-7-23 9:43:56
主营业务不景气,净利润继续下降,温州工作服关闭了近一百家门店,莫高股份有限公司(以下简称“朗姿股份”)将继续寻求转型,加快泛时尚产业互联网生态系统建设,为填补赌博医疗美容行业。昨天,朗姿股份宣布对韩国梦想医院相关的股权收购工作基本完成,6个国内医疗美容公司的收购仍在进行。温州工作服业内人士认为,朗姿股份斥巨资提高医疗美容行业的一定程度的跨度大,在未来,将有可能正式的朗姿股份削减医疗美容行业。
事实上,早在去年十二月,朗姿股份便开始停牌筹划重大资产重组。据了解,重组涉及多个医疗美容和时尚电子商务行业,公司的两个目标公司。在6月3日,朗姿股份发布公告称,终止筹划收购近半年。原因是,时尚电子商务标准的公司业务涉及跨境采购进口的重组,当时的产业政策调整等诸多因素的影响下,朗姿股份决定终止收购。
然而,朗姿股份填充医疗美容行业的热情并没有被削弱。6月13日,朗姿股份公告称,拟以自有资金3亿2700万元的米兰博峪”和“水晶肌肤健康美两国内医学美容品牌进入。强迫朗姿股份加快“泛时尚产业互联网生态建设,填补医疗美容行业的背后是在网上持续下降。
记者询问朗姿股份近两年的业绩,净利润朗姿股份2014 12亿1000万元,同比下降48.14%;2015的净利润74亿4564万元,同比下降38.58%。此外,朗姿股份去年的财政收入来源,六的净利润,并在2014和2013,朗姿股份在财政收入分别为55亿7900万元和1666万元记入。
据统计,自2年朗姿股份在投资结构调整已超过100亿元。然而,不能满足投资者的过渡效果后,因为没有更好的业绩预期的支持,甚至抵御未来的“美”和“健康第一”的光环,朗姿股份跨界之举也受到了资本市场的“冷漠”,对上半年的采集和恢复完成后暂停将迎来3的限制,共有30%的降幅。
业内人士分析认为,在低迷的市场环境,服装和服装行业作为一个整体,弱的趋势仍在持续,服装企业转型势在必行,朗姿股份豪赌医疗美容行业是为了挽救业绩的下滑和方式的选择。对于资本市场来说,医疗美容行业虽然具有较高的成长性和巨大的市场潜力,但目前国内的医疗化妆品市场还比较封闭,非透明性存在的诸多问题,对消费者来说是有一定的疑虑的。温州工作服国内医疗美容市场是高度依赖营销渠道得到客户的,大部分的营业收入进入营销公司的手中,高毛利率的医疗美容医院成为了其他人的工作,是目前行业现状。
服装行业专家上海良好的人居温州工作服品牌总经理程伟雄告诉记者说,最近几年,跨境流入中国市场,商业格局的变化,以购物中心为代表的实体经济逐渐衰落。朗姿作为高端女性的代表主要依靠渠道是商场和购物中心,从很大程度上影响了朗姿的实体经济表现下降。另一个由大量的国外品牌进入中国市场,就像南茜当地妇女服装高端的价格,消费者的不舒服的高水分的价格,导致朗姿收入下滑。但同时开店,和劳动力成本导致成本逐渐增加,朗姿股份从上市公司的角度,寻求医疗美容行业的高利润在泛建设生态时尚界新的利润增长点的布局,从某种程度上更大的跨度。事实上,温州工作服服装企业自身的产品创新和商业模式转型是转型的关键。 
Main business is in the doldrums, net profit continued to decline and shut down nearly a hundred stores, MOGA Co., Ltd (hereinafter referred to as "Lancy shares") will continue to seek the transformation, accelerate the building of the pan fashion industry internet ecosystem, filling the gamble medical beauty industry into the. Yesterday, shares Lancy announced on Korean dream hospital related equity acquisition work basically completed, on 6 domestic medical beauty company acquisitions is still in progress. The personage inside course of study thinks, Lancy shares spending heavily to raise medical beauty industry in terms of a certain degree of span large, in the future, the Lancy shares will have may officially cut medical beauty industry.
In fact, as early as last December, Lancy shares suspension began planning a major reorganization of assets. It is understood that the restructuring involves a number of medical beauty and fashion e-commerce industry, the company's two target companies. And on June 3rd, Lancy shares announcement said that termination of planning a takeover of the nearly half a year. The reason is that the reorganization of fashionable electronic commerce standard of the company's business involving cross-border procurement of imports, under the prevailing industry policy adjustment and many other factors, Lancy shares decide the termination of the acquisition.
However, Lancy shares filling medical beauty industry enthusiasm has not been weakened. On June 13, Lancy shares announcement said, intends to 327 million yuan of its own funds to the Milan Bo Yu "and" crystal skin health beauty two domestic medical cosmetic brand into its. Forced Lancy shares accelerate the building of the "Pan fashion industry internet ecosystem, filling medical beauty industry behind is the continuous decline in the net.
Reporter inquiry Lancy shares nearly two years of earnings, net profit shares Lancy 2014 1.21 billion yuan, 48.14% year-on-year decline; 2015 net profit 7445.64 million yuan, year-on-year decline of 38.58%. In addition, Lancy shares last year, net profit of six sources in fiscal revenue, and after 2014 and 2013, Lancy shares in financial revenue credited respectively 5579 million yuan and 16.66 million yuan.
According to statistics, since the two years Lancy shares in the restructuring of investment has exceeded 10 billion yuan. However, after the transition effect cannot satisfy investors, because there is no better performance is expected to support, even withstand future "beauty and health first" halo, Lancy shares cross-border move also suffered a capital market "indifferent", suspended after the completion of the acquisition of the first half and a resumption will usher in 3 limit, a total of 30% of the decline.
Analysis of the personage inside course of study thinks that the downturn in the market environment of apparel and clothing industry as a whole, the weak trend is still in sustained, clothing enterprise transformation is imperative, Lancy shares gamble medical beauty industry is in order to save the declining performance and the choice of the way. For the capital market, medical beauty industry although it has high growth and huge market potential, but at present the domestic medical cosmetic market is still relatively closed, non transparency exists many problems of higher consumer is some doubts. Domestic medical beauty market is highly dependent on marketing channels to get customers, most of the operating income into the hands of marketing companies, high gross profit margin medical beauty hospital became the other people's work is the current industry status quo.
Garment industry experts Shanghai good habitat brand general manager Chengwei Xiong told reporters said that with recent years cross-border influx of the Chinese market, and commercial pattern change, to a shopping center, as the representative of the real economy gradually fading. Lancy as a high-end women's representative rely mainly on channel is the shopping malls and shopping centres, the decline of the real economy from the largely affected the Lancy's performance. Another by a large number of foreign brands into China market, like Lancy the high-end price of local women's clothing, price of the high moisture of the uncomfortable consumers, resulting in Lancy declining revenue. But at the same time set up shop, and labor costs lead to cost increase gradually, Lancy shares from the angle of the listed company, to seek new profit growth point layout of high profit of medical beauty industry to build eco fashion circles in the pan, from a certain degree up larger span. In fact, the clothing enterprise's own product innovation and business model transformation is the key to the transition.

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